Of course your business having some popularity or even yourself should be a good thing. My question to the popular ones, is your income equal to your popularity?

Do not get me wrong, I recently did a post about setting goals for your Social Media platform and maybe their goals is not to create income from Social Media.

Side note:

My personal take on popularity is to focus on quality not quantity. Tough I know because so many feel they need to follow thousands and have thousands follow them on twitter. Those I follow on twitter definetly put out good content or help my business in some form. The ones following me, I can say most are great people but I know, I have some spammers who just followed me in hopes they would get the ever so polite, follow back. Consider me rude, sorry not happening.