Johnnie Firari

Time and time again I hear business owners saying, they are trying to utilize Social Media to grow their business. The truth is a lot of these businesses have no clue on what they are doing and sometimes feel they are wasting time, energy and resources to Social Media, all while trying to measure a ROI.

The key word in the title of this post is “MANAGE”. It is so common to hear people stumble over their words and give me a duh look when I ask the question, “What are your goals for Social Media?”. Social Media is a platform that can help your business but you have to decide first how you want it to help. If you are in business, setting goals is a no-brainier for the everyday tasks and it seems most have forgotten to set their goals for Social Media. Once you have your goals set, you can now start to “MANAGE” how you will use Social Media.

Keep in mind your goals can vary from one business to the next. Keep your goals realistic, specific and measurable.