Johnnie Firari

Hi «First_Name»,

First I want to thank all of those who responded to my previous email from last week. It was great hearing everyone’s kind words and hearing more about your lives both professionally and personally.

Clip of “My life my story”

Nothing to eventful this week. I did not mention this in my last email but last weekend the family and I went to the Westfield Festival. I am not going to complain too much about prices but come on $12 for three people to take one trip around on the Ferris wheel! Surely they could figure some better pricing? Anyways, my daughter won 2 goldfish on the game where you throw the ping pong balls into the little fish bowls. My daughter made 7 balls in the bowls and Dad made 1 ball in. Now I cheated a little because my ping pong ball was no longer round but very dented, so it did not have the normal bounce. J I am happy to report, for the first time in my life of winning fish at a festival, they are still alive after a week. I think these two little fish might just make it as they seem to be doing great. Did you know the myth about goldfish only having a 3 second memory span was false? It turns out that goldfish tend to have a memory span of 6 moths. What would I do without Google?

Thinking about you and your business

Resource utilization – Explained

Last week I talked about utilizing your resources to improve your travels down your tunnel. At both C.A.S.N Business Referral Breakfast meetings on Tuesday and Thursday this topic was discussed. I thought I might discuss this a little more in detail and see if it helps anyone. Last week I asked the question “what resources are you utilizing to move down the tunnel”. From some of the responses and discussions we had last week it appears that some are still treading water when it comes to this part of their business. Some people explained it was fear that they might not use the right software, others just said I do not know where to start and some feared the cost. It was obvious that the key resource they were talking about was mostly computer/technology based. This is a problem that people need to look at differently as it relates to resource utilization. For example if you were building a swing set for your child and you had no clue where to start, the cost and you were worried if you built it wrong, your kid could become injured. You would not hesitate to look things up on the computer, talk to the people at home depot, talk to your co-workers, ask your neighbor for help (maybe even borrow some tools), hire someone, buy a prefabricated swing set, etc… Everyone would provide you with support, knowledge, things to do, things not to do, or at least some encouraging words to keep you motivated. So my question is why do you not to this with your business? Ask for help from everyone around you that you think might have some valuable input. If you have a business relationship with someone who is doing something you would like to happen in your business, ask them for advice or how do they get it done. Test these relationships you have and utilize them as a major resource. The purpose of resource utilization is to improve your business, so you can focus on managing the business. It is up to you to do your homework and learn as much as you can and decide the best decision for your business. Start by doing some research, talking to others and then decide how to execute and improve your business.

I would like to applaud a local business owner, John Cannon owner of My Car Doc. I love what he is doing with his business and I am so excited for him. The man works very hard and has recently hired 3 new My Car Doc techs. Hiring these new techs allowed Mr. Cannon to aggressively go after more business in an economy where other businesses are pulling back and cutting hours. Without the people (resources) he hired he would not be able to continue to focus on the growth of his business. He has a great story and if you have a moment check out his business at www.mycardoc.com.

Sincerely,

Johnnie Firari

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